Global Handwash Day

Lifebuoy has kick-started another mindless day to create awareness about well… washing hands! The day in complete dance move perfection is called the Global Handwash Day. We have all been a part of various mindless public activities which have done nothing more than procure some socially driven publicity, but this one is just shooting funny through the roof.

Lifebouy is the newest to jump into the ‘lets have a day about it’ bandwagon. They got Farah Khan, who just gave birth to triplets and realized how many kids under 5 actually die, & Yuvraj Singh to tell us the importance of washing our hands clean. The reason for all this is because a lot of children under 5 from poor communities do not wash their hands with lifebuoy regularly, which leads to diarrhoea, pnuemonia and other ailments. This kills 41 children every 60 minutes worldwide.

Now this sounds exactly like a 30 second commercial Lifebouy has been airing for God knows how many years, the figures and statistics in the meanwhile have only gone up the cruve. Can’t make a day about it can you?