Friday, January 29, 2010

55th-filmfare-awards-set-for-february-27

55th filmfareThe 55th Annual Filmfare Awards ceremony will be held at the Yash Raj Studios in Mumbai on February 27, but the organisers have yet to decide who will host the prestigious event.

Last year Ranbir Kapoor and Imran Khan entertained the audiences with their rib-tickling one-liners, but Filmfare editor Jitesh Pillai is still uncertain about the hosts this year.

"Just hold your breath, wait and watch what's in store," said Pillai.

Organisers say this year they are not introducing any new award category.

"When we started, we had five categories of awards and now we have 37 categories in total. The growth has been remarkable. This year 111 movies are competing for the awards," Tarun Rai, CEO of Worldwide Media Pvt Ltd (a joint venture between the Times of India group and BBC Worldwide), said at a press conference on Wednesday.

Considered one of the most prestigious awards in Indian cinema, the awards function will be organised in association with pan-India mobile operator Idea Cellular.

The nominees for the awards will be chosen through audience poll. An equal weightage will be given to polling results as well as a specially appointed panel of judges.

This year, too, the ceremony will offer power-packed performances and a dose of suspense and excitement.

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