Bollywood superstar Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club.
"Dollar Industries is tipped to spend up to Rs. 25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February," said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.
Akshay says this will be his first endorsement in the knitted innerwear segment, and he's happy to be associated with thte brand because there is a perfect fit between him and the brand, reason being that the brand stands for style of the future generation and he has always been a style statement for younger generation.
The actor will soon be going abroad to shoot a TV commercial for the brand.
Friday, January 29, 2010
Akshay Kumar replaces Salman Khan as the face of innerwear brand Dollar Club
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